Provided by
F ootball ranks among the top sports for UK punters, alongside horse racing, prompting the nation’s leading bookmakers to provide a wide range of markets and offers for the national game. Many bookies promote themselves as offering the pinnacle of football betting experiences. Through our in-depth analysis, we’ve scrutinised the football markets and site accessibility of each platform. From this assessment, we have curated a list of the finest football betting sites currently available.
Betfred
Bet £10 get £50 in free bets – Use BETFRED50
New customer offer available via The Telegraph
T&Cs apply. 18+. New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. T&Cs apply.
bet365
Bet £10 get £30 in free bets
New customer offer available via The Telegraph
T&Cs apply. Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
Sky Bet
£30 In Free Bets When You Place Any Bet
New customer offer available via The Telegraph
T&Cs apply. New Customers Only. First Single & E/W Bet Only. 5p Minimum Stake. Odds Of 1/1 Or Greater. 3 X £10 Bet Tokens. Free Bet Stakes Not Included In Returns. Free Bets Exclude Virtuals. Free Bets Are Non Withdrawable. Free Bets Expire After 30 Days. Eligibility Restrictions And Further T&cs Apply. 18+. http://begambleaware.org.
BoyleSports
Bet £10 Get £20 in free bets
New customer offer available via The Telegraph
T&Cs apply. 18+. New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. T&Cs Apply.
Unibet
Bet £10 Get £40 in Bonuses
New customer offer available via The Telegraph
T&Cs apply. 18+. GambleAware.org . New GB customers only. Min £10 debit card deposit. Place a £10+ bet on sportsbook at min odds 1/1 (2.0) each leg. Receive 2 x £10 free bets within 24 hours of bet settlement, and further 2 x £10 casino bonus the next day. T&C’s apply.
BetVictor
Get £30 in Free Bets when you bet £10
New customer offer available via The Telegraph
T&Cs apply. 18+ New customers only. Opt in, bet £10 or more on any football market at minimum 1/1 odds. No cash out. Get £30 in Free Football Bets. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply. GambleAware.org | Please gamble responsibly
Paddy Power
Bet £5 Get £20 in Free Bets
New customer offer available via The Telegraph
T&Cs apply. New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards & Apple Pay will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy’s Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
talkSPORT BET
Bet £10 Get £30 in Free Football Bets
New customer offer available via The Telegraph
T&Cs apply. 18+ New customers only. Opt in & bet £10+ via mobile on any football market at 2.00+ odds within 7 days. No Cash out. Get 6x £5 Free Bets on selected markets. Free bets expire in 7 days. Card payments & Apple Pay only. T&Cs apply. GambleAware.org | Please gamble responsibly.
BetMGM
Bet £10 Get £60 In Free Bets
New customer offer available via The Telegraph
T&Cs apply. 18+. New customers only. 7 days to place qualifying bet of £10+ at 1/1 (2.0) to receive 4 x Free Bets: 2 x £10 Accas, 1 x £10 Horse Racing, 1 x £10 Football, 25 x 40p Free Spins on BetMGM Joker Cash Spree & 1 x £10 Reward Game. 7 day expiry. Max Live Casino winnings: 10x. Live Casino reward eligible on specific games. Stake not returned. 18+. Exclusions Apply. Full T&Cs apply. GambleAware.org.
SpreadEx
Bet £10 get £40
New customer offer available via The Telegraph
T&Cs apply. Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed odds bet plus a £5 free Total Goals football spread bet and a £5 racing Winning Favourites spread bet. The second £10 free fixed odds bet, £5 free Total Goals football spread bet, and £5 racing Winning Favourites spread bet will be credited 24 hours later. Free bets expire in 28 days if unused. Promotions available to 18+ aged individuals. New customers only. T&Cs apply. http://Begambleaware.org.
10bet
100% up to £50 welcome bonus – Use promo code SPORT
New customer offer available via The Telegraph
T&Cs apply. New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+
Parimatch
Bet £10 and Get £50 in Free Bets
New customer offer available via The Telegraph
T&Cs apply. 18+. New Customers Only. Opt in and bet £10 on football (odds 2.00+) within 7 days. Get 4x£10 Free Bets for set markets and a £10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max £250. Rewards expire in 10 days. Full T&Cs Apply. GambleAware.org | Please gamble responsibly.
Coral
Get £20 in Free Bets when you bet £5
New customer offer available via The Telegraph
T&Cs apply. 18+ New UK & ROI Customers only. Min deposit £5. Min first £5 bet at minimum odds 1/2 to qualify for 1x £20 free bet. Certain deposit methods and bet types excl. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.
Ladbrokes
Bet £5 Get £20 in Free Bets
New customer offer available via The Telegraph
T&Cs apply. 18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 4x £/€5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
SBK
Bet £10, Get £30 in free bets
New customer offer available via The Telegraph
T&Cs apply. New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 1.5 and get £10 upon settlement. Further £10 Multiple token will be credited after 24 hours and a further £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 48 hours. Full T&Cs apply.18+. BeGambleAware.org
NetBet
Bet £10 Get £30 in Free Bets
New customer offer available via The Telegraph
T&Cs apply. 18+. Bet £10 on any Bet Builder Min Odds 3/1 (4.00) Min 3 Selection. Free Bets will be split into 3 x £10 Free Bet. Free Bet to be used on any Bet Builder, Free Bet to be used on any Acca Bet, Free Bet to be used on any sport. All valid for 7 days. Full TC’s Apply. GambleAware.org.
BetUK
Bet £10 get £30 in free bets
New customer offer available via The Telegraph
T&Cs apply. 18+. New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned. T&C’s Apply. Opt-in required. GambleAware.org
Betfair
Get £50 in free bets When you place £10 bet on Sportsbook
New customer offer available via The Telegraph
T&Cs apply. Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get £50 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.
Virgin Bet
Bet £10 Get £20 In Free Bets
New customer offer available via The Telegraph
T&Cs apply. *New members only. £10 min bet on sportsbook (ex. virtuals) at 1.5 min odds, placed & settled in 14 days of sign-up. Win part E/W bets. Free Bets: accept in 7 days, valid 7 days on sportsbook only . Stake not returned. T&Cs apply. Bet Responsibly. BeGambleAware.org. 18+.
Betway
£30 Matched Free Bet if your first Acca loses + 100 Free Spins on Gold Blitz
New customer offer available via The Telegraph
T&Cs apply. New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ BeGambleAware.org . Bet the Responsible Way. Full terms apply.
Betano
Get £30 in Bonuses when you bet £10
New customer offer available via The Telegraph
T&Cs apply. 18+. New Customers Only, opt in and bet £10 on any EPL market (odds 1/1+) within 3 days of sign up. No cash-out. Get 5x£5 Free Bets for set markets (odds 1/1+) and a £5 Slots Bonus on Age of the Gods: God Of Storms, 30x wagering, max redeemable £125. Bonuses expire in 14 days. Full T&Cs Apply. GambleAware.org . Please gamble responsibly.
LiveScore Bet
Bet £10 Get £30 In Free Bets
New customer offer available via The Telegraph
T&Cs apply. New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+.
CopyBet
Bet £10 Get £50 in Free Bets
New customer offer available via The Telegraph
T&Cs apply. Full T&Cs apply. New UK customers only. The qualifying bet should be either a Single or Acca (2+ selections) bet, start at £10, have 1.9 or greater odds and must be settled within 7 days of sign-up. 5 Free bets which must be placed with a min odds of 2 include: 1 x £10 Free bet on any Pre-match Football game (single); 1 x £10 Free Bet for Horse Racing (single); 1 x £10 Free Bet for Acca (min 2 selections) Bet on any sport; 1 x £10 Free Bet for Acca (min 3 selections) Bet on any sport; 1 x £10 Free Bet for Acca (min 4 selections) Bet on any sport. Max payout – £500. 7 day expiry. To unlock the offer, complete the first deposit via the banking app (Open banking). 18+. GambleAware.com.
Mr Play
Bet £10 Get £15 in free bets, use bonus code TELEPLAY
New customer offer available via The Telegraph
T&Cs apply. 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible.
JeffBet
Bet £10 And Get £30 Free Bet
New customer offer available via The Telegraph
T&Cs apply. New Players Only. Free bet – one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.
AK Bets
Winning Boost on Your First Bet
New customer offer available via The Telegraph
T&Cs apply. Applies to new UK/IRE customers who sign up with promo code AKACCA100. Place your first bet as a multiple (minimum 3 selections) and AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £100. 18+ | GambleAware.org.
Kwiff
Bet £10 Get a £30 Surprise Bet
New customer offer available via The Telegraph
T&Cs apply. New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly.
Grosvenor
Double the Odds on your First Bet
New customer offer available via The Telegraph
T&Cs apply. New customers. Max £10 (Exc PayPal) . 100% Odds Boost token. T&C’s apply Begambleaware.org
Casumo
50% back as a Free Bet up to £25
New customer offer available via The Telegraph
T&Cs apply. New customers only. Min stake £2. Min legs 3. Max win £1,000. Min odds 3.0. Max £25 back as a Free Bet on losing bets only. 7 days to use free bet at odds 2.0+. Full T and Cs apply. Play responsibly BeGambleAware.orgT&Cs apply
Hollywood Bets
Up to £30 Money back as Free Bets + 20 Free Spins
New customer offer available via The Telegraph
T&Cs apply. 18+. New customers only. Within 3 days of registration, place a minimum £10 qualifying bet at minimum odds of 1.5 (1/2) as their first bet that is subsequently resulted as a loss. Within 3 days of registration, place a second and third minimum £10 qualifying bets on Racing Markets at minimum odds of 1.5 (1/2) that subsequently resulted as a loss. All qualifying bets must be placed on different events. T&Cs apply. BeGambleAware.org
Bwin
£20 Backup Bet
New customer offer available via The Telegraph
T&Cs apply. 18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply.
Bzee Bet
Bet £10 and get a £10 free bet
New customer offer available via The Telegraph
T&Cs apply. 18+. New Customers Only. Max one £10 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible.BeGambleAware.org. T&Cs apply.
Midnite
Bet £10 And Get £20 In Free Bets + 50 free spins
New customer offer available via The Telegraph
T&Cs apply. 18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. http://BeGambleAware.org.
William Hill
Bet £10 Get £40 in Free Bets (Mobile Only)
New customer offer available via The Telegraph
T&Cs apply. 18+. Play Safe. From 00:01 on 18.10.2022. 4x £10 free bets. Free bets expire after 7 days. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad.
21luckybet
Bet £20 & Get £50 Free Bet with Promo Code FBSBET
New customer offer available via The Telegraph
T&Cs apply. 18+ | UK New Players Only | Opt-in Required | Min £20 qualifying bets, stake not returned | Free bet – one-time stake of £50, min odds 1.7, stake not returned | Bonus Code: FBSBET | 1X wager the winnings | Wager from real balance first | Wager calculated on bonus bets only | Max conversion: £200 | Valid for 7 Days from issue | Excluded Skrill & Neteller deposits | Withdrawal requests voids all active/pending bonuses | Full Terms apply | BeGambleAware.org
ThePools
Get £10 to use on Accas when you place 2x £10 Accas Monday to Sunday
New customer offer available via The Telegraph
T&Cs apply. 18+, UK only. Place a minimum 2x £10 pre-match 4 leg acca cash bet where odds accumulate to 3.0 (2/1) or more and get a £10 bonus funds to use on multiples (3 or more selection, min odds per selection 1.5 (1/2)). Cashed Out, Asian Handicaps, Draw no Bet wagers or bets with void legs do not qualify for this promotion. Free Bet credited every Monday by 12pm. Maximum 1 free bet per customer per week available from this promotion. Full T&C’s apply. http://BeGambleAware.org.
Matchbook
Enjoy £50 in free bets for the football season
New customer offer available via The Telegraph
T&Cs apply. New customers Only. New customer must place and settle £50 in bets on Matchbook markets only. The user must bet on at least 4 different events to qualify. The user must place and settle bets at odds of 2.0 or more. Bets can be placed on singles, multiples and Bet Builders. The user must place and settle bets before the closing date of the promotion to qualify. . T’s and C’s Apply. GambleAware. 18+.
Monster Sports
Deposit & Bet £10 Get £30 Free Bet
New customer offer available via The Telegraph
T&Cs apply. 18+. New Players Only. Free bet – one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms Apply. www.begambleaware.org I Please play responsibly
Betrino
Bet £25 Get £50 Free Bet
New customer offer available via The Telegraph
T&Cs apply. New Players Only. Free bet – one-time stake of £50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+ | GambleAware | #Ad
Luckland
Bet £15 Get £10 in free bets
New customer offer available via The Telegraph
T&Cs apply. New Customers Only. Minimum Deposit: £10. Minimum Wagering On Sport To Activate The Free Bet Token: £15. Max One £10 Free Bet. Qualifying Bets Must Be Placed At Odds Of 1/1 (2.00) Or Greated. Paid As Bonus Token With Min 4/5 (1.80) Odds. Req Skrill, Neteller & Paypal Not Eligible. Full T&cs Apply. 18+. Gambleaware.org.
Fafabet
50% Losses Back up to £70 Free Bet + £20 Casino Bonus
New customer offer available via The Telegraph
T&Cs apply. 18+. New customers only. A “Qualifying Bet” is a first settled real money single or multiple bet of £10.00 or more placed at odds of 1/1 (2.0) or greater. If you place a £10 bet you’ll receive a £5 free bet + £5 Casino Bonus up to 24 hours after your qualifying bet has been settled. If you place a £100 or More bet you’ll receive your £20 free bet +£10 Casino Bonus up to 24 hours after your qualifying bet has been settled. If your Sportsbook account losses at the end of the first day (the day ends at 23:59), you’ll get back 50% of the losses as a Free Bet up to £70 + £20 Casino Bonus. T&Cs apply. BeGambleAware.org.
Top 13 football betting sites – 2024
Here are the top 13 best football betting sites in the UK for 2024.
- Sky Bet
- Betfred
- bet365
- Betfair
- Ladbrokes
- Coral
- BoyleSports
- Virgin Bet
- Paddy Power
- Unibet
- BetVictor
- 888sport
- 10Bet
Read more from Dean Cooke and take a look at all the important information on the Betting | Telegraph Media Group’s Publishing Principles here
The UK Bookmaker Awards
To curate a comprehensive list of the top football betting sites, we did not solely rely on our own extensively researched and impartial expert viewpoints. We also considered the outcomes of the UK Bookmaker Awards (UKBA). This annual event recognises exceptional performance in various categories, including betting experience, customer service and football odds. The UKBA outcomes are based on monthly surveys of regular bettors, which data specialists thoroughly analyse by assigning weights to the results. If applicable, we have included a table displaying the top five award-winning sites from the UKBA in the categories relevant to our list. How we chose the best football betting sites: The categories to look out for We expect the best football betting sites all to have some of the features that can help customers get to grips with football betting as soon as they enter. We have listed those below.
Football odds
To get football punters to sign up and register with the betting sites in the first place, bookmakers need to ensure that they have enticing prices and offers. A major consideration when customers are choosing between bookmakers is getting better odds for specific markets on one site compared with another. In the table below, you can find the winners of the football odds award at the 2023 UKBA.
| Bookmaker | Ranking |
| SBK | 1st |
| Betfair | 2nd |
| Grosvenor | 3rd |
| Coral | 4th |
| 32Red | 5th |
Betting experience
The absence of a dedicated category for football betting sites in the UKBA does not mean that the betting experience section for each site should be disregarded. In fact, the rankings of this award are an excellent starting point for those searching for the top football betting site.
Best football betting sites: bookie-by-bookie breakdown
Sky Bet football
It’s easy to understand why Sky Bet is a popular bookmaker with football fans, as it provides an extensive assortment of sports and a vast array of markets even for the most obscure leagues. Sky Bet also offers a diverse range of enhanced odds covering fixtures and major events worldwide. Furthermore, the bookmaker presents exclusive specials for most of the fixtures and features highly sought-after request-a-bet picks, which offer a plethora of bets for punters to choose from.
Betfred football
Betfred is one of the most popular bookmakers for football betting and offers punters numerous options. There are markets on all the top leagues and competitions, including the Premier League, and there are also more niche tournaments and leagues from across the globe. One of Betfred’s strongest features is the In-play betting option that is easy to use and every punter should consider the site when betting on football. Betfred also offers an enticing £40 in bonuses to new customers – one of the best sign-up offers of any bookmaker.
bet365 football
Betfair football
Betfair, like bet365, is popular globally for all sports but especially when it comes to placing bets on football. Their diverse markets allow customers to place bets on leagues from all over the world.
Some markets such as player cards and team/player shots are constantly growing in popularity but are not offered by all bookmakers, however if this is what you are looking for, Betfair’s selections are brilliant. Betfair is also one of the bookmakers that allows punters to stream some of the top football leagues on its online betting site.
Ladbrokes football
Ladbrokes is a very popular bookmaker in the UK, with lots of football betting options on its website. As well as Coral (they are both part of the Ladbrokes Coral Group), Ladbrokes offers a number of prop markets that can be combined within a game.
For example, you could bet on a player from either team in the same match to make a certain number of passes during the fixture and combine the two bets, something you cannot do with other bookies. This makes Ladbrokes an industry leader in these markets. The site offers promotions on football, such as regular and daily price boosts, and is easily accessible when looking to place accumulators.
Coral football
Coral is one of the very best bookmakers in the UK and has shown some fantastic growth in recent years through its ever-improving website. It offers customers some brilliant bonuses, very low deposits and a good sign-up offer that is easy to enjoy.
Coral and Ladbrokes offer combined football prop markets, which are becoming widely popular, especially among punters who use statistics. Along with that, Coral offers all the most popular football betting markets so you will not be missing out.
BoyleSports football
Irish bookmaker BoyleSports is a relatively new site on the scene but has quickly established itself as one of the best in the business. Throughout its online betting site, BoyleSports offers statistics and prop market bets on a wide variety of football matches.
The site is consistently competing with the best in the industry, especially in terms of navigation, and it also has some great markets to explore. The only negative is the relatively small number of games to bet on in the in-play section, which can mean it’s difficult to find the games you want.
Virgin Bet football
Virgin Bet is another new site that is growing online and has established itself as one of the best in the UK in recent years. The markets offered are some of the best around and allow statistical betting on football as well as all the other popular markets.
It also has a wide range of games to bet on in the in-play section as well as a big variety to choose from across the world of football.
Paddy Power football
Paddy Power is a very well-known bookmaker in the UK and Ireland thanks to its eye-catching creative marketing and promotional offers that are second to none.
Its unique “What odds Paddy?” section allows punters to ask the bookmaker to price up different bets they can make. In terms of value, Paddy Power has some brilliant odds on the majority of the popular footballing tournaments and is one of the best bookmakers for the sport in the UK and Ireland. Paddy Power also now has a fantastic selection of different prop markets, so the bookmaker is able to excel regularly on large match days for many different fixtures with their shot prices and markets some of the best around.
Unibet football
Unibet has one of the best betting sites for navigation and for allowing different payment methods to deposit and withdraw funds.
It has a wide choice of football markets available, including a number from South America. These include player markets in some of the biggest games in that continent. This gives the site a variety and identity that is distinct from rivals.
BetVictor football
BetVictor is one of the most accessible bookmakers on the market and offers an easy-to-use bet-builder feature known as Build Your Odds.
It covers a great range of leagues from across the world, including the more niche competitions that run throughout the summer.
The BetVictor platform’s other big positives are the range of special odds, such as managerial positions, and the variety of deposit and withdrawal options. All this makes it one of the best football betting sites.
10Bet football
10Bet’s website is one of the most easily accessible for punters and offers markets from almost every country in the world, from the Premier League to lesser-known competitions such as the Zambia Super League. It offers punters a number of enticing special offers ahead of the big games as well as a vast number of in-play markets.
Customers can also gain the edge through its dedicated stats page that offers the most up-to-date data to help your next selection. 10Bet offers markets on Premier League matches well in advance, so the site is a great option for football bettors looking to open a new account.
Why do people bet on football?
Football is the world’s most popular sport and one of the most exciting – so whether it is through your interest in the game or because you have a knowledge of football and betting, it is an easy sport for customers to bet on and very popular for many punters who hold an account at a bookmaker.
The availability of live streaming for some leagues on betting apps has fuelled the interest in watching and betting at the same time for punters, and competition among bookmakers has driven innovation and the number of markets available.
What sort of markets do punters want when betting on football?
For football punters, a diverse range of markets is a crucial factor to consider when choosing a bookmaker. While traditional markets such as final results, over/under goals, goalscorers, correct scores, and double chances are commonly offered by all bookies, a growing number of bookmakers are branching out to attract customers with innovative markets that require creativity.
Prop markets, for example, have become more popular. They enable punters to bet on the number of passes, tackles and shots of individual players, or the quantity of free kicks and throw-ins in a game.
Outright markets for the Premier League and other leagues are also available, allowing punters to place bets on teams to win titles, finish in Champions League or promotion spots and be relegated.
Additionally, there are many ‘specials’ markets, including those for managers and transfers, where customers can bet on bosses leaving their jobs or getting sacked, or players joining other clubs.
Why is the individual site important for football betting?
A lot of customers choose a bookmaker according to their personal preferences, such as the range of payment methods or different markets that are on offer. It is important for bookmakers to take these into account and make their sites user-friendly for accessibility, markets and payment methods.
Can you watch football on betting sites?
This isn’t always something that punters will look for straight away when joining a site, however it is a way for operators to attract new customers and tempt them to stay on the site for longer.
For football, there is a great variety of bookmakers in the UK with whom punters can bet on and watch matches from popular leagues such as La Liga and Serie A, which are regularly streamed by sites, such as bet365 and Betfair.
What are the popular football competitions to bet on?
Premier League
Founded in 1992-93, the English top flight has become the world’s most popular domestic league, which is reflected by the significant number of punters who bet on it weekly.
La Liga
Traditionally dominated by Real Madrid and Barcelona, Spain’s top division is the pinnacle for skill and provides a test of punting prowess for UK bettors.
Serie A
The world’s best league until the 1980s, Italy’s top competition is still a favourite among purists and gamblers alike.
Bundesliga
The fast-paced football in Germany’s top flight draws the highest average crowds of any league and attracts plenty of UK-based bettors.
Champions League, Europa League and Europa Conference League
The three major European club competitions have provided plenty of success for English clubs and UK punters.
International tournaments
The World Cup, European Championship, Africa Cup of Nations, Copa America and more provide global interest and plenty of options for football bettors.
Frequently asked questions about the best football betting sites
Which are the best football betting sites?
We have listed all the best football betting sites in this article. This is based on our own research as well as data from the UK Bookmaker Awards.
What site has the best football odds in the UK?
The UK Bookmaker Awards ranked Unibet as offering among the best football odds in the UK. It is certainly a strong football betting site to sign up to.
What is the most trusted football betting site?
All the best football betting sites in the UK listed in this article are licensed by the UK Gambling Commission. We have tried and tested all of them to ensure they can be trusted.