The best betting sites in Sweden ranked. Find our top picks, bonuses, plus info on local gambling laws. Everything you need is provided as straightforward and helpful information.
| Best Betting Sites in Sweden | Bonus Offers | Highlights | Rating | Secure Link | T&Cs |
|---|---|---|---|---|---|
| Pinnacle | Top Odds | 22+ , 60+ , 93.45% | 5.0/5 Score | Visit Site! | Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+ |
| Betway | 1000 kr Acca Insurance | 29+ , 518+ , 93.75% | 4.9/5 Score | Visit Site! | Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+ |
| bet365 | 1250 kr in Bet Credits | 32+ , 160+ , 94.23% | 4.8/5 Score | Visit Site! | Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+ |
| Mr Green | Deposit 100SEK Get 100SEK in Real Cash | 30+ , 137+ , 93.92% | 4.7/5 Score | Visit Site! | Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+ |
| Smarkets | 100 kr Deposit Bonus | 20+ , 64+ , 94.10% | 4.7/5 Score | Visit Site! | Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+ |
| William Hill | 500 krin Free Bets | 28+ , 385+ , 94.82% | 4.6/5 Score | Visit Site! | Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+ |
| mr.play | 1000 kr Deposit Match | 33+ , 164+ , 93.45% | 4.6/5 Score | Visit Site! | Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+ |
| Betsafe | 100% up to 500 kr Welcome Bonus | 30+ , 260+ , 93.14% | 4.6/5 Score | Visit Site! | Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+ |
List of Betting Sites in SE
- 🥇 Pinnacle ✪ Best Betting Site in Sweden
- 🥈 Betway ✪ Great for Football Bets
- 🥉 bet365 ✪ Top Deposit Bonus
- ⭐ Mr Green ✪ Great Betting Markets
- ⭐ Smarkets ✪ Best Site for Live Bets
By exploring Sweden’s betting scene, we’ve identified top online sportsbooks and presented them in an easy-to-follow list. Each offers unique benefits that can match your preferences. Below, we have categorized the bookmakers, highlighting their best features.
Swedish Betting Sites by Category:
| Best Betting Site in Sweden | Pinnacle |
| Top New Betting Site | Betway |
| Best for Bonuses | bet365 |
| Top Mobile App | Mr Green |
| Best for Live Betting | Smarkets |
| Highest Payout Bookie | Pinnacle |
| Best PayPal Betting Site | Betway |
| Safest Bookmaker | bet365 |
| Best eSports Betting Website | Mr Green |
| Top for Extra Features | Smarkets |
In the following sections, we will take you through several topics covering diverse elements of sports betting. We use the framework of our key performance indicator system. Keep reading to discover information to assist you with your decision on where to begin.
Page topics: click to go to your favorite one!
Best Betting Sites in Sweden
Bet at Safe Bookies Verified by our Reviewers
Available Leagues and Events
Top Bonuses and Promotions
Safety & Security
How to Trust a Betting Website
Gambling Resorts
e-Wallets, Cards and More
Czech Sports Betting Apps
Those looking for the best sports betting sites in Sweden will find our review helpful for refining your search. We take a very structured and systematic approach to ranking sportsbooks using the performance indicators listed above. With our team of industry experts, we give you the flexibility to find your perfect operator.
The Regulation of Sports Betting in Sweden
Since betting sites were introduced, they have been heavily regulated by the Swedish gambling commission. Their initial aim was to further sanction online bookmakers by limiting the number of international firms; however, this was overturned. Sweden has four major land-based casinos, 3 of which are in the capital of Stockholm, a city that plays host to a thriving gambling scene.
Since making online betting sites legal in Sweden, the country has seen new gambling destinations pop up frequently. Sweden has a particular fondness of card-based games according to the 2015 study by the gaming commission.
There are a huge number of options for Swedish gamblers in both land-based and online formats. As all the firms are well regulated, you can feel safe and secure.
The Safest Online Betting Sites with a Valid Swedish License
- Betway Limited – (Betway) – License No MGA/B2C/130/2006
- Hillside (Sports) ENC – (bet365) – License No 18Li7597
- Mr Green Limited – (Mr Green) – License No MGA/CRP/121/2006
- Smarkets (Malta) Limited – (Smarkets) – License No 39173
- Evoke Gaming Ltd (Evoke) – (William Hill ) – License No MGA/CRP/121/2006-01
- Marketplay LTD – (mr.play) – License No MGA/CRP/148/2007
- BML Group Ltd – (Betsafe) – License No MGA/CRP/108/2004
History of Swedish Sports Betting Laws & Acts
- 1934: The State Monopolizes Gambling Since the 11th century during Viking times, gambling had never been properly regulated, this was up until the year 1934. The government decided to crack down on illicit activities and monopolize the whole industry. This left citizens with only four land-based casinos to choose from within their own country.
- 1994: Gambling’s New Dawn Gambling as an activity became fully legal for the first time in 1994; this was due to mounting pressure from many liberalists who believed it was their right. This saw the opening of many new betting shops and refurbishment of the country’s century-old casinos. Sweden was in fact, one of the last countries in Europe to fully legalize gambling.
- 2002: Online Sites Become Legal For the first time, online betting sites were now legal in Sweden. Although they were still fairly primitive, their popularity exploded once this plan was put into action. The most popular sites were all international companies; this would lead to the government losing its grip on Swedish gambling.
- 2018: Go To Jail – The End of the Monopoly Finally, the Swedish government decided to relinquish its grasp of the gambling industry and fully pardon international firms, allowing them into the country. This has lead to even more start-ups in the country and an overall increase in economic activity.
How to Open an Account at a Swedish Bookmaker
Signing in at an online betting site is easy and speedy. Our table below lists three necessary steps to open an account with any legal sportsbook. Here is what you need to do:
Choose an Operator
Review and decide which operator suits your needs the most. You can use our guide for assistance.
Register Your Details
Register an account by providing the necessary details. Those usually include name, address, email, and DOB.
Verify Your Account
Verify your details with some form of identification, e.g. your passport. Once done, your account is active.
These steps can help you speed up the process and start your online betting journey faster. Remember, the sign-up/register button is usually located at the top of the screen. Once you click it, follow the instructions carefully and make sure everything is accurate to avoid future hiccups.
How We Choose the Best Betting Sites
Our ranking system for identifying the top betting sites is rigorous, utilizing a comprehensive framework that considers all vital criteria. This objective approach ensures the finest details distinguishing similar platforms. Below, you can find each one in detail:
The Criteria for Ranking the Best Bookies in Sweden
- ⚽ Sports Markets
- 📋 Betting Types
- 💵 Odds/Payout Levels
- 🎁 Bonus Offers
- 🛡️ Security Standards
- 📱 Sports Betting App
- 🙍♂️ Live Betting
- 💳 Payment Methods
- ⭐️ Additional Features
- 👩⚕️ Customer Service
Sports and Leagues on Offer
One of our priorities is to evaluate the competitive markets at the top betting sites. They must have a wide coverage, multiple bet types, and competitive odds to rank well. Take a look at the most bet-on sports:
- American Football
- Athletics
- Australian Rules
- Badminton
- Bandy
- Baseball
- Basketball
- Boxing
- Cricket
- Cycling
- Darts
- eSports
- Fantasy
- Field Hockey
- Floorball
- Football
- Formula 1
- Futsal
- Gaelic Sports
- Golf
- Greyhounds
- Handball
- Horse Racing
- Ice Hockey
- MMA
- Motorsports
- Olympics
- Rugby
- Snooker
- Table Tennis
- Tennis
- Trotting
- Virtual Sports
- Volleyball
- Water Polo
- Winter Olympics
- Winter Sports
- WWE
Different Betting Types
As football is the most popular sport, each online sportsbook that offers more applicable betting variety is ranked better. The following wager types for football are what each leading platform should offer:
- Corner Total
- Goals Total
- Player to Score
- Full Time Result
- Match Winner
- Both Teams to Score
- Draw No Bet
- Half Time Result
- First Yellow Card
- Cards Total
- Asian Handicap
- Money Line 3-Way
Payout, Odds and Lines at the Best Bookies
When deciding which platform to use, odds are a unique aspect to consider. Experienced gamblers will be able to identify high payout platforms and take advantage of them. However, if you are new to the setup, it can be confusing to chase the best odds constantly. The list below shows some of the top betting sites based on their payout rates:
- Pinnacle – 93.76% Payout Rate
- Betway – 94.12% Payout Rate
- bet365 – 98.06% Payout Rate
- Mr Green – 93.50% Payout Rate
- Smarkets – 94.24% Payout Rate
- William Hill – 95.14% Payout Rate
- mr.play – 94.54% Payout Rate
Bookmaker Offers: Free Bets, Bonuses and Betting Sites Promotions
One of the industry’s most practical methods of attracting players is the welcome offers. Sportsbook promotions can usually be categorized as deposit matches, enhanced odds, or free bets, all of which are extremely beneficial. Below are the best bonuses for Swedes:
When analysing welcome betting bonuses, we first check the terms and conditions. These are important aspects about the betting sites in Sweden you should always consider. Wagering requirements, minimum odds, and excluded payment methods are all things you should watch out for. Stay away from the bookmaker if those look unrealistic.
Safety and Security
The volatile online gaming market requires a cautious approach when choosing a platform. It is expected to have security concerns when signing up to a new sportsbook. Our experts recommend the safest online betting sites which are fully licensed. Secure betting sites should always work with some of the following organizations:
Safety Partners at Online Sports Betting Sites in Sweden
Sweden has an effectively regulated gambling industry that allows players to interact with betting sites in a carefree manner with little worry about data security. To maintain the safety and legitimacy of its services, most operators in this country work alongside the organizations listed below.
Top Data Safety and Encryption Companies
- Comodo
- GlobalSign
- GeoTrust
- GoDaddy
- RapidSSL
- DigiCert
- IBAS
Responsible Gambling Organizations
- eCOGRA
- GamStop
- GambleAware
- KYC
- Responsible Gambling Council
- International Centre for Responsible Gambling
Betting Apps and Mobile Platform
Betting apps should offer a user-friendly interface, swift navigation, and a rich list of betting markets and sports. They should ensure secure, diverse payment options, offer live streaming and provide timely updates for in-play betting. Below, we have given you details on the best sports betting apps available in Sweden:
Top Swedish Betting Apps
- Pinnacle Mobile App – Quick Load Times
- Betway Mobile App – Fantastic Native App
- bet365 Mobile App – Seamless Navigation
- Mr Green Mobile App – Rapid Bet Placement
- Smarkets Mobile App – Quick Load Times
- William Hill Mobile App – Massive Market Variety
- mr.play Mobile App – Great Interface
In-Play Betting & Live Streaming
To judge a bookmaker’s in-play offering, we assess the diversity of live betting options across sports, the speed and accuracy of odds updates, and the availability of streaming services. That should all be very similar to what they offer on desktop. Additionally, seamless platform functionality and reliable customer support during live events are crucial for an optimal in-play betting experience.
Payment Methods Available at Swedish Betting Sites
When making deposits at an online sportsbook, it is crucial to know that you are using a quality site that is both safe and efficient. There must be a wide variety of banking and eWallet options, fair deposit limits, and reasonable withdrawal times. Here are the most popular payments offered by lawful Swedish betting sites:
| Payment Method | Type | Deposit Limits | Deposit/Withdrawal | Payment Fee |
|---|---|---|---|---|
| Visa | Debit Card | 100 SEK – 150,000 SEK | Available for Deposits / Available for Withdrawals | No Fees |
| MasterCard | Credit Card | 100 SEK – 150,000 SEK | Available for Deposits / Available for Withdrawals | No Fees |
| Neteller | eWallet | 50 SEK – 100,000 SEK | Available for Deposits / Available for Withdrawals | 1.5% – 1.5% |
| Skrill | eWallet | 75 SEK – 64,000 SEK | Available for Deposits / Available for Withdrawals | 1.0% – 1.0% |
| PayPal | eWallet | 100 SEK – 125,000 SEK | Available for Deposits / Available for Withdrawals | No Fees |
Extra Features Bookmakers Offer
Several extra features can greatly improve the overall quality of an online sportsbook. We are always on the lookout for new, innovative implementations that elevate the experience. Aspects such as cash out, live betting, and bet builder aggregate contribution to the sportsbook rankings. Below are some examples of the best extra features currently available at the best betting sites.
| Betting Site | Live Streaming | Cashout | Livescore | Fast Bet | Virtual Sports |
|---|---|---|---|---|---|
| Pinnacle | Yes | Yes | Yes | Yes | Yes |
| Betway | Yes | Yes | Yes | Yes | Yes |
| bet365 | Yes | Yes | Yes | Yes | Yes |
| Mr Green | Yes | Yes | Yes | Yes | Yes |
| Smarkets | Yes | Yes | Yes | Yes | Yes |
Betting Site Customer Service Standards
Customer service is crucial to the reputation of a sports site, and many need to deliver acceptable standards of user interaction to rank better. Some are for more urgent requests, while others take time for a reply. The table below shows the five most popular customer service methods offered by the best betting sites in Sweden.
| Contact Method | Availability at Swedish Sportsbooks | Response Time | Usually Available |
|---|---|---|---|
| ☎️ Telephone | Common | Up to 5 Minutes | 12 Hours a Day |
| 📧 E-Mail/Contact Form | Common | Up to 24 Hours | 24/7 |
| 👩⚕️ Live Chat | Common | Up to 20 Minutes | 12 Hours a Day |
| 💬 Messenger | Common | Up to 10 Minutes | 12 Hours a Day |
| 🌐 Social Networks | Common | Up to 5 Minutes | 24/7 |
Conclusion
The gambling industry is growing every year. There are numerous trustworthy online betting sites that offer a variety of betting types, sports, and markets. Ranking bookmakers is a thorough procedure requiring extensive research and considering essential factors. Here are the results, illustrating the best sportsbooks in Sweden:
Overview of the Top Sports Betting Sites in Sweden for 2024:
- Pinnacle – Best Betting Site
- Betway – Top Football Markets
- bet365 – Great for In-Play
- Mr Green – Easy to Navigate
- Smarkets – Great Customer Rewards
- William Hill – A Wide Variety of Markets
- mr.play – Lots of Football Odds
Our review has covered almost every dimension of the sportsbook framework you’re likely to encounter. You should have the know-how to choose a betting site that suits your preferences and criteria.
Frequently Asked Questions
What are the best betting sites in Sweden?
There are many top betting sites in Sweden. We think that #1 is Pinnacle, #2 Betway, #3 bet365.
What betting offers can I find at Swedish sportsbooks?
You can find many betting offers in Sweden from the straightforward deposit bonus, to free bet offers and enhanced payout deals. Check out our top ranked welcome bonuses at the top of this review.
Is betting legal in Sweden?
Certain aspects of sports betting are legal, but the majority of gambling sits in a legal grey area with most casinos and online bookmakers being unregulated. Check out more on sports betting regulation Sweden at the relevant section in this review.
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