The best betting sites in Kenya ranked. Find our top picks, bonuses, plus info on local gambling laws. Everything you need is provided as straightforward and helpful information.
| Best Betting Sites in Kenya | Bonus Offers | Highlights | Rating | Secure Link | T&Cs |
|---|---|---|---|---|---|
| Mozzartbet | Cash Out | 21+ , 97+ , 94.23% | 5.0/5 Score | Visit Site! | Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+ |
| 888sport | Bet $10 Get $30 | 27+ , 96+ , 94.23% | 4.9/5 Score | Visit Site! | Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+ |
| 22Bet | 100% up to 15 000 KSH | 46+ , 1420+ , 93.25% | 4.8/5 Score | Visit Site! | Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+ |
| Unibet | $25 money back | 34+ , 230+ , 94.19% | 4.7/5 Score | Visit Site! | Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+ |
| bwin | 100% up to $/€50 | 35+ , 106+ , 94.09% | 4.7/5 Score | Visit Site! | Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+ |
| Matchbook | Better Odds | 22+ , 78+ , 93.00% | 4.6/5 Score | Visit Site! | Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+ |
| William Hill | Bet $10 Get $30 | 29+ , 88+ , 94.82% | 4.6/5 Score | Visit Site! | Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+ |
| Bethard | 100% up to €50 | 21+ , 130+ , 92.55% | 4.6/5 Score | Visit Site! | Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+ |
| bet365 | 15% up to $60 | 42+ , 88+ , 94.25% | 4.5/5 Score | Visit Site! | Full T&Cs Apply! New customer offer. Please gamble responsibly. 18+ |
List of Betting Sites in KE
- 🥇 Mozzartbet ✪ Best Betting Site in Kenya
- 🥈 888sport ✪ Great for Football Bets
- 🥉 22Bet ✪ Top Deposit Bonus
- ⭐ Unibet ✪ Great Betting Markets
- ⭐ bwin ✪ Best Site for Live Bets
By exploring Kenya’s betting scene, we’ve identified top online sportsbooks and presented them in an easy-to-follow list. Each offers unique benefits that can match your preferences. Below, we have categorized the bookmakers, highlighting their best features.
Kenyan Betting Sites by Category:
| Best Betting Site in Kenya | Mozzartbet |
| Top New Betting Site | 888sport |
| Best for Bonuses | 22Bet |
| Top Mobile App | Unibet |
| Best for Live Betting | bwin |
| Highest Payout Bookie | Mozzartbet |
| Best PayPal Betting Site | 888sport |
| Safest Bookmaker | 22Bet |
| Best eSports Betting Website | Unibet |
| Top for Extra Features | bwin |
In the following sections, we will take you through several topics covering diverse elements of sports betting. We use the framework of our key performance indicator system. Keep reading to discover information to assist you with your decision on where to begin.
Page topics: click to go to your favorite one!
Best Betting Sites in Kenya
Bet at Safe Bookies Verified by our Reviewers
Available Leagues and Events
Top Bonuses and Promotions
Safety & Security
How to Trust a Betting Website
Gambling Resorts
e-Wallets, Cards and More
Czech Sports Betting Apps
Those looking for the best sports betting sites in Kenya will find our review helpful for refining your search. We take a very structured and systematic approach to ranking sportsbooks using the performance indicators listed above. With our team of industry experts, we give you the flexibility to find your perfect operator.
The Regulation of Sports Betting in Kenya
The Betting Control and Licensing Board oversee the legal framework and licensing procedure of new operators in the Kenyan region. The government takes an active approach to regulating the industry and each participating company in the market has to fully comply with Kenyan tax laws, which on the surface is the primary concern of government regulators.
The Kenyan government has taken a tough approach to online betting sites legally that fail to comply with its tax laws in the past, and in 2019 they promised to crackdown on operators that were not fulfilling their tax obligations domestically. Well, they made good on this promise and shutdown over 20 operators who failed to pay their tax bill.
The Safest Online Betting Sites with a Valid Kenya Licence
- 888 Holdings plc – (888sport) – Licence No MGA/CRP/543/2018
- TechSolutions Group N.V. – (22bet) – Licence No 8048/JAZ
- Trannel International Ltd – (Unibet) – Licence No MGA/B2C/106/2000
- ElectraWorks Limited – (Bwin) – Licence No RGL no. 051
- Triplebet Limited – (Matchbook) – Licence No UCGC 39504
- WHG (International) Limited – (WilliamHill) – Licence No RGL no. 034 & 042
- Bethard Group Limited – (Bethard) – Licence No MGA/B2C/312/2015
- Hillside (New Media Malta) Limited – (bet365) – Licence No MGA/B2C/532/2018
History of Kenyan Sports Betting Laws & Acts
- 1966: First Gaming Act Sports betting is introduced to Kenya, backed by a new legal framework which will open the door for private companies to offer gambling services to the people of Kenya. Sports betting is permitted only on licensed premises such as casinos and gambling rooms.
- 1980s: Gambling Fastest Growing Industry The wave of gambling popularity is spreading across the world, and within Kenya the gambling industry is one of the fastest growing industries throughout the world, all signs point towards this momentum continuing into the future.
- 1990s: New Land-Based Casinos Across the country there are many land-based casinos popping up. This unexplained explosion in casinos throughout Kenya leads to concerns that the current legal framework is largely unfit for purpose to handle the industry on its current growth trajectory.
- 2010: Constitution of Kenya 2010 The new constitution of Kenya outlines that gambling be legislated by local counties. The national government still provides the overriding authority in licensing and regulatory direction, by on a local level the county governments can determine their own approach to gambling law.
- 2014: Mobile Payments Introduced A massive boost for the online betting industry in Kenya as new mobile payment technologies unlock the potential for internet payments on a scale and efficiency never witnessed before in Kenya.
- 2019: Crackdown on Tax Dodgers The Kenyan government makes good on its promise to crackdown on bookmakers it accuses of not paying their tax liabilities – 27 operators are temporarily banned from the betting and casino market of Kenya.
- 2020: Gamblers Support Bookmakers Whilst some believe that bookmakers should pay taxes, many betting customers believe the government of Kenya is corrupt by nature and would prefer that bookmakers in Kenya increase their sponsorship of local sports teams rather than pay taxes to the Kenyan state.
How to Open an Account at a Kenyan Bookmaker
Signing in at an online betting site is easy and speedy. Our table below lists three necessary steps to open an account with any legal sportsbook. Here is what you need to do:
Choose an Operator
Review and decide which operator suits your needs the most. You can use our guide for assistance.
Register Your Details
Register an account by providing the necessary details. Those usually include name, address, email, and DOB.
Verify Your Account
Verify your details with some form of identification, e.g. your passport. Once done, your account is active.
These steps can help you speed up the process and start your online betting journey faster. Remember, the sign-up/register button is usually located at the top of the screen. Once you click it, follow the instructions carefully and make sure everything is accurate to avoid future hiccups.
How We Choose the Best Betting Sites
Our ranking system for identifying the top betting sites is rigorous, utilizing a comprehensive framework that considers all vital criteria. This objective approach ensures the finest details distinguishing similar platforms. Below, you can find each one in detail:
The Criteria for Ranking the Best Bookies in Kenya
- ⚽ Sports Markets
- 📋 Betting Types
- 💵 Odds/Payout Levels
- 🎁 Bonus Offers
- 🛡️ Security Standards
- 📱 Sports Betting App
- 🙍♂️ Live Betting
- 💳 Payment Methods
- ⭐️ Additional Features
- 👩⚕️ Customer Service
Sports and Leagues on Offer
One of our priorities is to evaluate the competitive markets at the top betting sites. They must have a wide coverage, multiple bet types, and competitive odds to rank well. Take a look at the most bet-on sports:
- American Football
- Athletics
- Australian Rules
- Badminton
- Bandy
- Baseball
- Basketball
- Boxing
- Cricket
- Cycling
- Darts
- eSports
- Fantasy
- Field Hockey
- Floorball
- Football
- Formula 1
- Futsal
- Gaelic Sports
- Golf
- Greyhounds
- Handball
- Horse Racing
- Ice Hockey
- MMA
- Motorsports
- Olympics
- Rugby
- Snooker
- Table Tennis
- Tennis
- Trotting
- Virtual Sports
- Volleyball
- Water Polo
- Winter Olympics
- Winter Sports
- WWE
Different Betting Types
As football is the most popular sport, each online sportsbook that offers more applicable betting variety is ranked better. The following wager types for football are what each leading platform should offer:
- Corner Total
- Goals Total
- Player to Score
- Full Time Result
- Match Winner
- Both Teams to Score
- Draw No Bet
- Half Time Result
- First Yellow Card
- Cards Total
- Asian Handicap
- Money Line 3-Way
Payout, Odds and Lines at the Best Bookies
When deciding which platform to use, odds are a unique aspect to consider. Experienced gamblers will be able to identify high payout platforms and take advantage of them. However, if you are new to the setup, it can be confusing to chase the best odds constantly. The list below shows some of the top betting sites based on their payout rates:
- Mozzartbet – 93.76% Payout Rate
- 888sport – 94.12% Payout Rate
- 22Bet – 98.06% Payout Rate
- Unibet – 93.50% Payout Rate
- bwin – 94.24% Payout Rate
- Matchbook – 95.14% Payout Rate
- William Hill – 94.54% Payout Rate
Bookmaker Offers: Free Bets, Bonuses and Betting Sites Promotions
One of the industry’s most practical methods of attracting players is the welcome offers. Sportsbook promotions can usually be categorized as deposit matches, enhanced odds, or free bets, all of which are extremely beneficial. Below are the best bonuses for Kenyans:
When analysing welcome betting bonuses, we first check the terms and conditions. These are important aspects about the betting sites in Kenya you should always consider. Wagering requirements, minimum odds, and excluded payment methods are all things you should watch out for. Stay away from the bookmaker if those look unrealistic.
Safety and Security
The volatile online gaming market requires a cautious approach when choosing a platform. It is expected to have security concerns when signing up to a new sportsbook. Our experts recommend the safest online betting sites which are fully licensed. Secure betting sites should always work with some of the following organizations:
Safety Partners at Online Sports Betting Sites in Kenya
Our review only takes into consideration bookmakers working with some of the world’s most trusted and secure data protection protocols. These companies are all fighting to keep both the internet and the gambling industry safe and secure.
Top Data Safety and Encryption Companies
- GoDaddy
- IBAS
- DigiCert
- GeoTrust
- RapidSSL
- GlobalSign
- ComodoSSL
Responsible Gambling Organizations
- eCOGRA
- GAMSTOP
- UK Gambling Commission
- Resposnible Gambling Council
- International Centre for Responsible Gambling
- GambleAware
Betting Apps and Mobile Platform
Betting apps should offer a user-friendly interface, swift navigation, and a rich list of betting markets and sports. They should ensure secure, diverse payment options, offer live streaming and provide timely updates for in-play betting. Below, we have given you details on the best sports betting apps available in Kenya:
Top Kenyan Betting Apps
- Mozzartbet Mobile App – Quick Load Times
- 888sport Mobile App – Fantastic Native App
- 22Bet Mobile App – Seamless Navigation
- Unibet Mobile App – Rapid Bet Placement
- bwin Mobile App – Quick Load Times
- Matchbook Mobile App – Massive Market Variety
- William Hill Mobile App – Great Interface
In-Play Betting & Live Streaming
To judge a bookmaker’s in-play offering, we assess the diversity of live betting options across sports, the speed and accuracy of odds updates, and the availability of streaming services. That should all be very similar to what they offer on desktop. Additionally, seamless platform functionality and reliable customer support during live events are crucial for an optimal in-play betting experience.
Payment Methods Available at Kenyan Betting Sites
When making deposits at an online sportsbook, it is crucial to know that you are using a quality site that is both safe and efficient. There must be a wide variety of banking and eWallet options, fair deposit limits, and reasonable withdrawal times. Here are the most popular payments offered by lawful Kenyan betting sites:
| Payment Method | Type | Deposit Limit | Deposit/Withdrawal | Payment Fee |
|---|---|---|---|---|
| Visa | Debit Card | Ksh10 – 1,000,000 | Available for Deposits / Available for Withdrawals | No Fees |
| Mastercard | Credit Card | Ksh10 – 1,000,000 | Available for Deposits / Available for Withdrawals | No Fees |
| Airtel | Mobile Money | Ksh10 – 140,000 | Available for Deposits / Available for Withdrawals | No Fees |
| PayPal | eWallet | Ksh50 – 500,000 | Available for Deposits / Available for Withdrawals | 1.5% – 1.5% |
| Safaricom | Mobile Money | Ksh10 – 140,000 | Available for Deposits / Available for Withdrawals | No Fees |
| Neteller | eWallet | Ksh50 – 850,000 | Available for Deposits / Available for Withdrawals | 1.5% – 1.5% |
| Skrill | eWallet | Ksh100 – 650,000 | Available for Deposits / Available for Withdrawals | 1.5% – 1.5% |
Extra Features Bookmakers Offer
Several extra features can greatly improve the overall quality of an online sportsbook. We are always on the lookout for new, innovative implementations that elevate the experience. Aspects such as cash out, live betting, and bet builder aggregate contribution to the sportsbook rankings. Below are some examples of the best extra features currently available at the best betting sites.
| Betting Site | Live Streaming | Cashout | Livescore | Fast Bet | Virtual Sports |
|---|---|---|---|---|---|
| Mozzartbet | Yes | Yes | Yes | Yes | Yes |
| 888sport | Yes | Yes | Yes | Yes | Yes |
| 22Bet | Yes | Yes | Yes | Yes | Yes |
| Unibet | Yes | Yes | Yes | Yes | Yes |
| bwin | Yes | Yes | Yes | Yes | Yes |
Betting Site Customer Service Standards
Customer service is crucial to the reputation of a sports site, and many need to deliver acceptable standards of user interaction to rank better. Some are for more urgent requests, while others take time for a reply. The table below shows the five most popular customer service methods offered by the best betting sites in Kenya.
| Contact Method | Availability at Kenyan Sportsbooks | Response Time | Usually Available |
|---|---|---|---|
| ☎️ Telephone | Common | Up to 5 Minutes | 12 Hours a Day |
| 📧 E-Mail/Contact Form | Common | Up to 24 Hours | 24/7 |
| 👩⚕️ Live Chat | Common | Up to 20 Minutes | 12 Hours a Day |
| 💬 Messenger | Common | Up to 10 Minutes | 12 Hours a Day |
| 🌐 Social Networks | Common | Up to 5 Minutes | 24/7 |
Conclusion
The gambling industry is growing every year. There are numerous trustworthy online betting sites that offer a variety of betting types, sports, and markets. Ranking bookmakers is a thorough procedure requiring extensive research and considering essential factors. Here are the results, illustrating the best sportsbooks in Kenya:
Overview of the Top Sports Betting Sites in Kenya for 2024:
- Mozzartbet – Best Betting Site
- 888sport – Top Football Markets
- 22Bet – Great for In-Play
- Unibet – Easy to Navigate
- bwin – Great Customer Rewards
- Matchbook – A Wide Variety of Markets
- William Hill – Lots of Football Odds
Our review has covered almost every dimension of the sportsbook framework you’re likely to encounter. You should have the know-how to choose a betting site that suits your preferences and criteria.
Frequently Asked Questions
What are the best betting sites in Kenya?
There are many top betting sites in Kenya. We rank #1 Mozzartbet, #2 888sport, #3 22bet.
What betting offers can I find at Kenyan sportsbooks?
There are many high-value betting offers in Kenya, and sportsbooks offer a range of promotions including weekly free bets, deposit match bonuses and enhanced odds.
Is betting legal in Kenya?
Sports betting is legal in Kenya, and there is a strict legal framework underpinning the sports betting regulation all operators have to abide by.
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